Stitch It Canada’s Tailor Inc. was conceived in the early 1980’s when owner, Alain Baird, started questioning why customers were coming to his clothing store and asking if he would do their clothing alterations. Research revealed that the existing clothing alteration shops were inconveniently located and inconsistent in their service offering.
A void in the marketplace was identified for a professional clothing alteration service, located in shopping malls as a convenience to the shoppers and retailers, while offering consistency of Service, Price, Quality and Turnaround. It took a while to convince the mall developers of the need for a professional clothing alteration service, however, perseverance finally produced a location in the Square One Shopping Centre in Mississauga, Ontario and the first Stitch It Canada’s Tailor store opened on Dec 9, 1989.
Powered by the innovative ’Pant Hems Done While You Wait’, success was immediate and customers lined up out the door and into the mall. To meet its growth potential, Stitch It formed an association with a major retail conglomerate. During this time together they expanded Stitch It nationally, opened 10 value priced alterations stores named Sew Right, purchased a competitor called Needle N’ Thread and opened four Can Do Clothing Alterations in Minneapolis, Minnesota for a total of 83 stores. In 2003, Alain was given the opportunity to re-purchase majority control of the company.
“In one way it was like starting all over again” Alain said, “we had to move, develop our own systems, build a new management team and prove we could do it on our own”. During the restructure, unprofitable stores were closed, new stores were opened, Sew Right and Can Do locations were converted to Stitch It stores and the focus was on building one brand, Stitch It Clothing Alterations.
Today, the Stitch It Brand stands for:
Our Quality Guarantee – We fix it or we buy it
- Our Service Promise – On Time Every Time
- Our Turnaround Promise – Right Away, Same Day, Next Day
- A Needle POINTS reward program for customers
- A Partner POINTS referral program for corporate customers
Stitch It is Canada’s only family owned, national clothing alteration service with 85 stores coast to coast. The future looks bright as Alain’s daughter Jennifer prepares to assume the leadership role and positions Stitch It to be the # 1 clothing alteration service in North America!
Stitch It is where it is today because of their 525 Fit & Sew Experts, who give their heart and soul to the company every day. It’s their hard work and sheer determination that has led to the company’s incredible development.
We have come a long way and it’s only just beginning!